Any producer is only as good as the sounds and sights he helps create. By this standard, Eddie Kramer must be regarded as a rock icon. For over five decades Kramer has painted the rock landscape with his aural and visual brush working with some of music history’s biggest names: The Rolling Stones, David Bowie, Bad Company and The Beatles, just to name a few. Still, Kramer is best known for three long-term associations; Jimi Hendrix, Led Zeppelin and Kiss. He not only produced and engineered music for these legendary artists that continue to influence rock musicians and producers of our times, but he also has set standards for rock production today making Eddie Kramer a true innovator. He continues to work as producer, engineer, author, software developer, lecturer and studio designer. Kramer’s photographs have been exhibited in some of the world’s most prestigious galleries and museums and have become prized possession of international collectors. His recordings continue to define the soundtrack of new generations. With good cheer, he is often quoted as saying: “Up is louder”.